English
Deutsch 
Our methodology
At nonstopConsulting we are not satisfied by the established way of doing things. We insist on challenging assumption and remodelling the established way of doing things.
Most optimiser tools will show you the cost per click (CPC) rate, click rate, and top line analysis on ad copy, position and budget in line with your campaign specifications. It may well be true that for a given keyword and ad copy, the click through rate (CTR) is optimised. But this is only half the story and does not give you the overview you really need to make your campaign a success. Is your on site conversion rate on your site optimised? Possibly not, because taking paid search results in isolation means that a ‘customer’ will click through whether they go on to buy something or not. This is not a fully optimised campaign!
Putting performance into Paid Search
nonstopConsulting has a unique approach to paid search marketing. We consider the wider picture in determining the success of a paid search campaign. With our tools, we can take an overview of the click to purchase process. By doing this we optimise your paid search campaign and your keywords not for click-through rates, but for click-to-sale-rates.
We will distinguish between the really important keywords, and the ‘nearly’ important. This, we believe, is true performance marketing.
