easyCar, London selects nonstopConsulting for handling the Affiliate- and PPC-Campaign Management in Europe
Car rental firm easyCar has hired nonstopConsulting to run its performance marketing activities, Affiliate- and PPC-Campaign Management, across Europe.
EasyCar has drafted in nonstopConsulting to handle affiliate and paid search in Germany, France, Spain and the Netherlands, with work expected to go live on 1 October. Further countries will follow based on easyCar´s growth strategy in Europe.
nonstopConsulting has already managed successfully the European easyCar Affiliate Programme outside the UK for the last 12 month. Based on this working relationship and the international expertise in the field of performance marketing, now nonstopConsulting has also been selected as PPC campaign agency.
The car rental firm previously employed LBi as its full service digital agency before putting the business out to tender.
easyCar.com CEO Bill Jones said: “We’re very pleased with our new roster of digital agencies and we’re convinced we have a strong team behind us, helping us to drive forward into 2009.
Peter Potthast, managing director of nonstopConsulting, said that the easyCar deal is another positive proof point in the international roll-out concept of nonstopConsulting handling complex, multilingual performance marketing campaigns. The agency will concentrate on further developing easyCar's presence in the European Publisher community, on price comparison sites and elsewhere.
For more details please contact
Peter Potthast
pp@nonstopconsulting.net
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